On behalf of Eczacıbaşı Girişim, which is a part of Eczacıbaşı’s Consumer Products Division, we conducted communication activities for the consumer products in the fields of sales-marketing, brand management, production and out-of-home consumption, using innovative PR approaches. Within the scope of our cooperation, we prepared creative projects for the new product launch, guerilla marketing, event management and consumer campaigns of İpek Kağıt and Selin brands.