Launch of Selin Anti-Odor Line

Through Encore İletişim Danışmanlık, Eczacıbaşı Girişim announced that, in order to meet consumers’ new products expectations, it took advantage of long years’ experience and put the unique freshness of leading cologne brand Selin into a new category and entered the liquid soap market. Based on the concept of grilled fish sandwich, the Encore team organized a press meeting on a boat in the Bosporus for introducing Selin’s innovative “Anti-Odor” product line, which brings a breath of fresh air to the market.